About XOXO

XOXO Entertainment is more than just a record label—it’s a global innovator, creating new ways for artists and clients to monetize beyond music. Starting with hit songs, XOXO builds synergistic partnerships and endorsements that extend far beyond the entertainment world, earning a reputation as a forward-thinking company.

Founded by multi-platinum producer Adam H. Hurstfield, XOXO was born to reinvent the music industry with a cutting-edge approach. With support from Believe Music, XOXO quickly became a “think outside the box” hit factory, leading with creativity and innovation.

Adam H. Hurstfield’s production credits span across a wide range of international superstars, including Ray J, Ne-Yo, Elise Estrada, Def Leppard, Snoop Dogg, DJ Khaled, Ludacris, T-Pain, and Rick Ross. He has also written and produced for K-pop icons like Girls Generation, Super Junior, and BoA, as well as Asian superstars like Ly Hyori, TVXQ, and Sarah Geronimo, whose album earned Asia’s “Album of the Year” and more than 17 global awards.

As one of the first international producers to recognize the potential of K-pop, Hurstfield collaborated with SM Entertainment and CJ Entertainment. XOXO has also partnered with global entertainment giants like eOne, which was acquired by Hasbro for $4 billion, and Viva Records, a multi-billion-dollar entertainment conglomerate in the Philippines, expanding into film, TV, and more.

With a mantra of collaboration, innovation, and globalization, XOXO has grown from a boutique label into diverse ventures, all while staying true to its core values of kindness, family, and a deep love for music.

Contact Us

For demo submissions and business inquiries, please contact us. Please avoid attaching MP3s or large files—we only accept streamable links through YouTube, Spotify, personal websites, or SoundCloud.

While we value every submission, due to high volume, we may not be able to respond to all unsolicited material.

We appreciate your interest and look forward to hearing from you!

– Team XOXO