XOXO Entertainment is more than just a record label—it’s a global innovator, creating new ways for artists and clients to monetize beyond music. Starting with hit songs, XOXO builds synergistic partnerships and endorsements that extend far beyond the entertainment world, earning a reputation as a forward-thinking company.

Founded by multi-platinum producer Adam H. Hurstfield, XOXO was born to reinvent the music industry with a cutting-edge approach. With support from Believe Music, XOXO quickly became a “think outside the box” hit factory, leading with creativity and innovation.

Adam H. Hurstfield’s production credits span across a wide range of international superstars, including Ray J, Ne-Yo, Elise Estrada, Def Leppard, Snoop Dogg, DJ Khaled, Ludacris, T-Pain, and Rick Ross. He has also written and produced for K-pop icons like Girls Generation, Super Junior, and BoA, as well as Asian superstars like Ly Hyori, TVXQ, and Sarah Geronimo, whose album earned Asia’s “Album of the Year” and more than 17 global awards.